Before the Rebrand: Indulgence at TJ Maxx

There are moments in business that remind you just how far a brand has traveled.

Before the new packaging, before Lather to Layer™, and before the evolution you see today, our Body Oil made its way onto the shelves at TJ Maxx.

Seeing Indulgence in a national retail environment means something different as we look back on more than a decade of building this company. Over the years, Indulgence has served thousands of customers, earned thousands of five-star reviews, received national media recognition, and continued to grow into the brand you see today.

Now, Indulgence is entering a new era.

Our new look reflects the brand we've spent years building: elevated body care, distinctive fragrance, and the Lather to Layer™ experience that brings it all together.

This moment at TJ Maxx is part of our story. And as we look ahead, we're excited about the opportunity to create intentional retail partnerships that bring Indulgence to even more shelves across the country.

We've been on the shelf before. We're looking forward to where we land next.

Stephanie Willoughby
Founder, Indulgence Spa and Body Products