Nourished Skin.
Beautiful Fragrance.

Intentional Indulgence.

Fragrance performs better on hydrated skin. Start your ritual today.

Lather  ·  Nourish  ·  Scent

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Indulgence luxury body care
As Seen In ● BuzzFeed ● Cosmopolitan ● Women's Health ● PopSugar ● CNN Underscored ● Woman's Day ● Good Housekeeping ● Elite Daily ● The Zoe Report ● Yahoo News ● HuffPost

The Ritual That Makes Fragrance Last Longer

Healthy, nourished skin helps fragrance perform better. Start with care, finish with scent.

1

Lather

Shower Icing

Cleanses and refreshes with a rich, creamy lather.

Soft Coast Shower Icing
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2

Nourish

Body Pudding

Deeply hydrate and lock in moisture for softer, healthier-looking skin.

Soft Coast Body Pudding
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3

Seal

Body Oil

Seals in moisture and leaves skin with a luminous, silky finish.

Soft Coast Body Oil
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4

Scent

Eau de Parfum

A rich, long-lasting fragrance crafted for an unforgettable impression.

Soft Coast Eau de Parfum
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Discover

Shop by Scent Family

Gourmand

Gourmand

Sweet. Addictive.
Irresistible.

Floral

Floral

Soft. Feminine.
Timeless.

Fresh and Clean

Fresh & Clean

Crisp. Airy.
Effortless.

Warm and Cozy

Warm & Cozy

Comforting. Vanilla.
Skin-like.

Bright and Fruity

Bright & Fruity

Juicy. Uplifting.
Sun-kissed.

Find Your Signature Scent →
Stephanie Willoughby, Founder of Indulgence Spa and Body

Meet the Founder

More than body care

Stephanie Willoughby has spent over a decade as a licensed cosmetologist, learning up close what hair and skin need and what they respond to. However, it started earlier than that, with her southern godmother, who taught her that caring for yourself was never frivolous. It was foundational.

That belief, rooted in the summers she spent in North Carolina, informed by psychology, and sharpened by years of professional experience, is what Indulgence is built on. This is not just body care. It's part of a system for returning to self.

Est. 2015 Goldman Sachs OMBW Graduate Good Housekeeping Must-Have Top Cosmopolitan Bridal Shower Gift Cruelty Free Woman Founded
Meet Our Founder →

The Indulgence Ritual Quiz

Find Your Moment.

You're allowed to slow down.

Indulgence was built for the moments you almost talked yourself out of. The long shower. The extra five minutes. The scent you put on just for yourself.

This isn't a quiz about fragrance. It's an invitation to figure out what kind of softness you need right now.

Let's find your ritual.

Question 1 of 7

Question 1 of 7

Pick the place that calls to you most.

Don't overthink it. Trust your first instinct.

A warm kitchen — something sweet is baking
A hotel bathroom after a long luxurious shower
A garden at golden hour, soft florals in the air
A beach at sunset — warm skin, salt air, coconut
A cozy bedroom, candles, soft sheets
A sun-drenched citrus grove, bright and alive

Question 2 of 7

When does your scent need to show up for you?

Think about when fragrance matters most in your life.

Morning — I want to start my day feeling bright and alive
Work — needs to be polished and not too strong
Evening and date nights — memorable and magnetic
Weekend at home — cozy, comfortable, just for me
Whenever I need a reset

Question 3 of 7

How have you been feeling lately?

Be honest — this is just for you.

Running on empty — I need something that feels like a hug
Stressed and overstimulated — I need calm
Good, but craving a little softness
Cozy, calm, and content
Energized and ready for something new
I want to feel lighter — like I can breathe again

Question 4 of 7

When you walk into a room, you want people to think...

Be honest — this one is fun.

They smell like something delicious
They smell expensive and refined
They smell like they just stepped out of the shower
They smell like a whole vibe I can't describe
They smell like a warm hug
They smell like sunshine and good energy

Question 5 of 7

Your people would describe you as...

Pick the one that feels most true right now.

The warm one — everyone feels at home around you
The put-together one — always polished, never trying too hard
The radiant one — you light up every space you enter
The soft one — elegant, feminine, effortlessly beautiful
The mysterious one — people can't quite figure you out
The effortless one — always at ease, never overdoing it

Question 6 of 7

For you, taking care of yourself looks like...

There's no wrong answer here.

Protecting my peace — keeping things calm and simple
Slowing down on purpose — even just for a few minutes
Feeling put together — when I look good I feel good
Treating myself — I deserve something that feels luxurious
Starting over — a fresh start, a clean slate
Being present in my own body

Question 7 of 7

Anything you'd rather skip?

Select all that apply — we'll make sure your result fits.

Select all that apply

Super sweet or dessert-y scents
Heavy florals
Strong musks
Fruity or candy-like scents
Strong clean or soapy scents
I'm open to everything

Your Ritual Profile

Your Recommended Ritual

Scents Made for This Moment

Your ritual doesn't have to be perfect or take long. It just has to be yours. Indulgence is here for whenever you're ready to return to self.

Shop My Scent Family

Slow Down · Care for Yourself · Nourish Your Skin · Wear Fragrance Beautifully · Choose Softness on Purpose

Fragrance performs better on hydrated skin.

Explore the Ritual

Psst — I use this myself in the Three Wishes Tea flavor (a combo of tea leaves, peaches, rosebuds, and marigolds) and the smell alone is swoon-worthy, but I love love love how it feels in the shower. It has a satisfying creamy whipped texture, but suds up when you use it so you get that nice satisfying squeaky clean feeling, too.

Emma LordBuzzfeed

This whipped "shower icing" comes in so many different scents (I stopped counting at 50), you're sure to find something that'll suit whatever their tastes are.

-Cosmopolitan

Shop here for: natural bath and body products, like shampoo bars and shower steamers, as well as natural haircare products.

-Elite Daily

The hair collection features murumuru butter, argan oil, and aloe vera juice to make hair — of any type — soft, moisturized, and manageable.

-The Zoe Report